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Translation, the most Latin album of Black Eyed Peas

By Anna Ortiz Sanchis*. How were some teenagers supposed to know that 27 years after meeting in a rap battle, their tunes RITMO and FEEL THE BEAT would make the hit charts?

Of course, we are talking about Black Eyed Peas, the trio that has recorded eight studio albums, has won six Grammy Awards out of 15 nominations, and has also performed in the Super Bowl.

During their nearly 30 years of professional career, The Black Eyed Peas have been varying in terms of members and diversity of styles, but —as they have stated in Billboard Magazine— they have always envisioned their music as “food for the soul”.

The group emerged in 1995 after the artistic reorganization of ATBAN Klann, the rap trio formed by William Adams, Allan Pineda and Dante Santiago, who was later replaced by the new member Taboo.

However, it was not until 2003 that The Black Eyed Peas became known worldwide. Where is the love? was the song that shot them to stardom. A song that not only featured the voice of Fergie, who would become the band’s new member, but also that of Justin Timberlake. This is something that very few people know, since his name didn’t make the official credits when the single was released.

Did you know that Justin Timberlake sings on the popular song Where is the love? by Black Eyed Peas? He was not officially credited on the single release. Click to Tweet

This hit was followed by Let’s Get It Started in 2004 and Don’t Phunk With My Heart in 2005, among others. They earned their first Grammy Awards with these songs.

They returned to the charts in 2009, with the album The E.N.D. and the singles I Gotta Feeling and Boom Boom Pow. A new electro-dance style that did not fall too far from their rap and R&B basis.

Black Eyed Peas will perform at Diversity València Festival next Saturday, July 23

Buy your ticket HERE and sing-along live their legendary hits

A decade after their sixth album The Beginning, several changes in the line-up after Fergie’s departure, and some solo albums, The Black Eyed Peas released Translation in the midst of the pandemic. It consists of 15 songs where the group, on the one hand, renews itself by introducing trap and reggaeton and, on the other, officially introduces us to their new vocalist J. Rey Soul who sings TONTA LOVE  and MAMACITA with Ozuna.

The reason behind this genre shift is the desire to get closer to  Generación Z  and the Latino community. An example of this is RITMO, which refers to the combination of urban style with lyrics such as:They are neither Reebok nor Nike (no) / Without a stylist I look fly (yes) / La Rosalía tells me I look cool (la Rosalía) / I do not deny it because I know what there is”.

For almost an hour, the trio wants us “woke up” with the vibes of TODO BUENO  because it is time for ACTION  and dancing together with ‘el Alfa’, Nicky Jam, Tyga, Becky G, Maluma, Ozuna, Bad Boys For Life, J Balvin, Piso 21, Shakira y French Montana.

Yet it is important to note that Black Eyed Peas is not only synonymous with partying but also with social commitment, the reason why they closed the album with NEWS TODAY, a song that speaks of the global significance of COVID-19 and the importance of health workers, and reminds us of safety measures. This way, again, the band shows their awareness of reality.

Black Eyed Peas is not only synonymous with partying, but also with social commitment. That is why they closed TRANSLATION with NEWS TODAY, a song that speaks of the global significance of… Click to Tweet

The Californians have more than enough music, and last summer they launched a new single, HIT IT. A tune that stresses their commitment to the Latin scene and sounds, since it features the collaboration of Lele Pons and Saweetie for it.

Three years after visiting our country for the last time, The Black Eyed Peas come back for the Diversity València Festival. The Ciutat de les Arts y les Ciències will turn into the ideal galactic scene to savor each anthem by the band that knows how to create anthems for History.

Black Eyed Peas show in Spain

Get your full ticket CLICKING HERE

There is no doubt that, all this time, the Black Eyed Peas have made the expression “renew or die” theirs, accepting that life is a series of stages. Everything is possible thanks to their message, that reminds us that energy never dies.

As long as they keep thinking that way, we’ll have beats and mixes for a while.

CLICK HERE and get to know our MANIFESTO.

Dive into the venue where the Diversity València Festival will take place through our VIRTUAL ENVIRONMENT

HERE!

 


*About the author of the article: Anna has been a journalist by vocation since childhood. She uses words to naturalize diversity by making it visible. Her 76% disability has not prevented her from specializing in the Music Industry.

La diversidad fluye incontenible. La diferencia no falla. Somos la pluralidad irremediable que te cuenta. La multiplicidad que te lleva a expresar de forma auténtica.

Venimos a decir que tu suma, aquí, no resta. Que tu nombre no nos borra. Que tu inclusión es la esencia humana que hace libre la existencia.

Eres un código galáctico único hecho de infinitas combinaciones de estrellas. Ven, manifiesta, brilla, ¡sé!

Nada es igual aquí. Somos el espacio en el que nunca jamás serás indiferente.

¡Celébrate!

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La diversidad fluye incontenible. La diferencia no falla. Somos la pluralidad irremediable que te cuenta. La multiplicidad que te lleva a expresar de forma auténtica.

Venimos a decir que tu suma, aquí, no resta. Que tu nombre no nos borra. Que tu inclusión es la esencia humana que hace libre la existencia.

Eres un código galáctico único hecho de infinitas combinaciones de estrellas. Ven, manifiesta, brilla, ¡sé!

Nada es igual aquí. Somos el espacio en el que nunca jamás serás indiferente.

¡Celébrate!